As the Middle East Ambassador for Kerastase, in March 2011, Belle Femme proudly hosted the launch of Kerastase 'Elixir Ultime' with an exclusive cocktail event at their JBR branch Kerastase flagship salon. Celebrating the revolutionary new hair oil, Belle Femme invited VIP guests, Belle Femme clientele and members of the press down to the specifically redecorated, gold-themed salon and there was a fabulous turn out on the night. Attendees were offered luxurious cocktails, demonstrations from Kerastase experts and the chance to win a number of incredible prizes such as Kerastase treatments and products and a Hermes scarf.